At Kenya Airways we believe that the future begins today. Success in our business, as indeed in any business, begins with a clear picture of what it is we desire most, that is, the vision.

Our Vision is,

"To Consistently be a Safe & Profitable Airline that Guarantees World Class Service."

Our Mission is,

To Maximize Stakeholder Value by Consistently …

• Providing the Highest level of Customer Satisfaction
• Upholding the Highest level of Safety and Security
• Maximizing Employee Satisfaction

… whilst being Committed to Corporate & Social Responsibility.

• To achieve world class standards in service delivery, product quality and operational performance.
• To be the Airline of choice in Africa .
• To develop JKIA as a premier hub in Africa
• To pursue a business model that will deliver consistent level of profitability.

In summary actions, our behaviour and attitudes at work will be driven by safety, customer satisfaction and quality considerations.

Our General Strategy

An important consistent trend about commercial aviation is that it is a fiercely competitive and highly volatile industry, in which fortunes shift continuously. As the drive towards a free, converging and global market gathers momentum, competition within the airline industry is expected to intensify. Increasingly open skies are likely to impact on yields, and extraordinary profits will increasingly be an exception.

Given this potentially turbulent environment, the key to survival in the industry lies in whether an airline is able to clearly anticipate the patterns of change coming, the underlying forces driving these changes, and above all the ability to align its strategies to respond to a changing business and aero-political environment.

With this in mind, Kenya Airways is committed to investing in the development of world-class information gathering capacity, analysis and interpretation so as to facilitate faster and correct business decision-making. This way, Kenya Airways hopes to enhance ability for rapid response to opportunities, threats and challenges in the market place.

In concrete terms, in the next 10 to 20 years, Kenya Airways aims to grow into a decidedly dominant carrier in Africa with notable presence in Asia , Europe and the Americas , while operating a modern fleet of 30 to 40 aircraft. Kenya Airways intends to forge strong partnerships and be a respected member of the global airline community.

Our Organization

Our organization structure comprises of seven (7) departments each headed by an executive director reporting to the Group Managing Director. The departments are:

• Finance
• Information Systems
• Commercial
• Technical
• Human Resources and Administration
• Flight Operations
• Ground Handling

Future Outlook

We continue to focus on profitable expansion of our network through a combination of direct access and alliances with other carriers.

Sustainable improvement in yield will be pursued through a combination of a new revenue management system and better discipline. Management will also place emphasis on greater productivity, costs restraints and reduction in wastage.

Our people are our greatest asset and focus on their development and the way they are both managed an organized out to ensure we attract and retain the best and that they are equipped to serve our customers in line with our being a world class standard airline.